Strategic Advisory Services

Innovation targeted to win

WHAT WE DO

Chart your success

Through innovation that spans three critical areas—business strategy, user experience, and technology—we define the best route to your business goals.

Market research

Nytec researchers dive deep into the marketplace to discover new directions, set strategies, and plan targeted actions that lead to extraordinary innovations.

Gap Assessment

What is the current versus the ideal state of your business? Looking across people, processes, and technology, we develop a set of recommendations to get your business where it needs to be.

User Research

Our strategy team works with you to anticipate the evolution of technology and user preferences. Through qualitative and quantitative research, we identify consumer insights that inform your business plan and solution design.

Ben Griner
COO
Grace Thomson
Operations Manager

Brand Strategy

Done right, the branding process discovers how to connect with consumer emotions in a way that drives sustainable competitive advantage. The end result is a stable asset with real economic value.

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Our brand-development workshops identify and answer the critical questions behind meaningful brand positioning. We conduct business, market, competitive, and audience analyses to glean insights that drive solid, actionable brand strategy.

And we partner with you to develop a clear, demonstrable path to your brand success.

Digital Transformation

More than new technology or a single change, digital transformation is a journey. It touches everyone in the organization with a stream of connected changes, each dependent upon one another.

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Our skilled teams roll out these new technologies so they’re accepted, adopted—even loved. They become part of your culture through transformation of the way services are delivered and customers experience them.

Nytec brand-development workshops identify and answer the critical questions behind meaningful brand positioning. We conduct business, market, competitive, and audience analyses to glean insights that drive solid, actionable brand strategy.

Using a best-practices–centered methodology layered over a proven framework, our experts help you effect lasting change at scale.

Product Strategy

Who is the target market for your great product idea? What’s important to them? What need or pain point are you solving for? How can you best position your product in the ever-changing marketplace?

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Our full-spectrum product-strategy approach researches the industry, market trends, competition, and end users, as well as your organization’s mission and capabilities.

We distill these findings into a tangible, breakthrough idea—one that delivers innovative new experiences for sustained customer and business value.

Our Project Portfolio

Every Nytec client project is a study in targeted innovation. Our Product Innovation Center designs, develops, and delivers some of the most recognized products in the world.

Get the Details

Strategic planning puts Nytec Clients in the best position to reach their business goals.

News & Events

Keep up with the latest news on Nytec innovations, or browse upcoming events.

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